Vinyl lettering is a low cost, yet still effective type of vehicle advertising.  Cut vinyl lettering is typically a good choice for companies that have a large fleet of different types of vehicles and equipment that they would like to label.  Vinyl lettering is also a good option for someone who is starting out and has a smaller budget to work with.

A partial vehicle wrap is another great option for vehicle advertising.  A partial wrap may be the most cost effective of the bunch.  With a partial wrap you can typically get the impact of a full vehicle wrap with a lower price tag.  With a partial wrap, vehicle paint color is important to consider.  Since the whole vehicle will not be covered, the paint color will have to be worked in to the design of the wrap.  If a partial wrap is what you have in mind, the easiest paint colors to work with are white or black.  Another option is if you are able to purchase a vehicle with a paint color that is in your company branding.  If this is not an option, a full vehicle wrap may be the best option for you.

Full vehicle wraps are just as described, 90%-100% of the vehicles painted surfaces have been covered with vinyl.  Full wraps are very effective and creativity is limited only by your imagination.  It is not as important to worry about whether the vehicle paint color will match with your company branding because it will all be covered up.  A full wrap is the most expensive option because it requires more time and material than the other options.  A full wrap is a great option for companies that have many vehicles of different types and colors and would like to make their whole fleet consistent with their brand identity.  A full wrap is also a good option for a company that would like to stand out just a little more than everyone else.  Full wraps are also great for enclosed trailers.