Window graphics can be particularly useful to business with windows facing out to a busy street. Traditional window merchandising will appeal to people
walking by your store who are able to look directly at the products
displayed in your window. However, anyone driving by will not be able to
view these items. What better way to attract potential customers to
your store than with a colorful and eye catching custom made window
decal? Your store window will attract the drivers eyes and encourage
them to stop by for a closer look.
With so many advertising tools available to business owners, it can sometimes be a bit of a challenge to decide which ones to use. Between print advertising, flyers, online advertising, the cost of marketing your business and your products can be quite high. To make a big impact without having to spend a large sum of money, consider graphics for your store windows. They will appeal to your existing customers and peak the curiosity of potential clients. As with most advertising tools, differentiation is key and what better place to start than in your store windows?
Advertising is an important part of running a business.
Without advertising, your business would be known only to a limited
number of people. But with so many mediums to choose from, creating
advertising campaigns that work can be a bit of a challenge. Why not
consider advertising right at the source, on the windows of your store?
Many businesses have windows that face out onto the
street, or if they are located in mall, facing the central walkway. What
differentiates one store front from another? Sure the sign above the
door will be different, but when you look at the windows themselves, all
the stores look alike. Why then not make the most of your windows and
use them as an advertising medium?
Over the last few years, window advertising has evolved
from the traditional sales notifications to more elaborate advertising
campaigns. The transition has been possible trough the use of custom
made decals. These decals are gaining in popularity and some businesses
are using them to reinforce their branding and corporate positioning.
Using your window space to advertise your business or
brand is a great way to use a tool that is otherwise relatively useless
other than to let in the light and showcase a few products. These
graphic decals are almost invisible from inside the store but from the
outside, they offer passersby visual interest which will peek their
curiosity. The ultimate goal is of course to have potential clients walk
through your door.
Custom made decals are an inexpensive advertising tool and simple to install and remove.
You can choose to have a design created for your store which will stay
in your windows permanently or change the design on a regular basis.
Your windows can become an extension your your marketing and advertising
efforts. They can evolve along with your marketing campaigns and be
replaced quarterly or as needed.